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Transforming
Communities'
strategies and programs all promote three major components of
effective primary prevention:
- Individual
transformation of knowledge, attitudes, behaviors and beliefs;
- Community
ownership of the issue and increased participation of community
members in prevention;
- Shift of
social norms through increasing public alignment with the issue
and positively impacting public policies and procedures.
These three
components are proven methodologies for creating sustainable
change in violent or destructive social patterns. Through social
movements (from civil rights to tobacco prevention) the American
social landscape has been transformed irrevocably through the
combination of individual transformation, community involvement,
and the creation of new formal and informal norms.
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