|
"The
media tend to emphasize and reinforce the priorities and values
of those who create the messages and those who own the means of
dissemination. The media product presented is the result of commercial,
political, racial, class, and other cultural factors. Inevitably
the interests of the owners of the media prevail."
Produced by
Women's Media Watch Jamaica, this training manual shows how to go
about reducing violence against women by challenging gender stereotypes
in the media and working to improve media representations of women.
The manual provides brief essays, exercises and practical tools
for conducting workshops that explore the media's role in perpetuating
sexism and violence against women and what can be done to change
media imagery. Created by and for women of color in Jamaica, the
issues, concerns and examples are equally relevant and accessible
to U.S. audiences and communities.
Individual chapters
systematically lay out the links between media imagery and violence
against women in crisply - organized training segments. The manual
first defines "media," then goes on to present a series
of lesson plans and exercises focused on building awareness of gender
stereotypes, particularly as presented in media imagery. Subsequent
chapters point out ways that media portrayals of violence against
women contribute to actual incidents of violence against women in
society. Designed as a practical tool, the guide also features a
section on how to do media analysis and media monitoring, along
with suggestions for lobbying against sexist media images. Each
training module includes interactive exercises that give training
participants a chance to reflect on personal experiences and practice
new skills. The manual also includes a set of handouts that can
be copied and distributed to workshop participants to stimulate
discussion.
Recommended
for organizations looking for tips on how to analyze and use media
in campaigns designed to challenge sexist imagery and prevent violence
against women and girls.
Can be ordered
online from Women, Ink's web site at: http://www.womenink.org
by phone
at (212) 687-8633
or by mail:
777 United
Nations Plaza
New York, NY 10017
|